Most startups follow traditional values with hierarchy, corporate jargon, and polished professionalism that feels superficial. We don’t see it that way. We believe a startup is more like an underdog team chasing a championship. On a great team, clarity matters, trust matters, and effort is visible. Every person has a role. Every play counts. And the scoreboard reflects how well the team executes together, not individual plays. That’s the mindset we show up with every day.
And just like great teams, we don’t play for ourselves… We play for our fans. Our users are the reason we get to step onto the field at all. We put them first, always. Our mission is to make them feel seen, supported, and fired up to cheer us on and use what we build. When we obsess over delivering real value, we earn the right to keep playing.
We’re not here to ship features; we’re here to change the game. Every day, the goal is to move the ball forward and give our fans something worth cheering for.
Fans choose who they cheer for — it’s our job to earn their attention.
Our customers are our #1 fans. Our job is to make them feel seen, valued, and excited to use our product.
We build experiences worth rooting for.
“Without fans who pay at the turnstile, football is nothing... Sometimes we are inclined to forget that.”
— Jock Stein, Legendary Scottish Football Manager
We call for the ball — we don’t wait to be passed to.
Take initiative. Step into responsibility.
There are no bench players; you’re on the field because we know you're talented enough to make plays.
“I want the ball in my hands when the game is on the line.”
— Michael Jordan, 6× NBA Champion
Name on the front > name on the back.
We do what’s best for the mission, not the ego. Wins are shared. Mistakes are owned. Feedback is coaching, not criticism.
“The name on the front is a hell of a lot more important than the one on the back.”
— Herb Brooks, Coach of the 1980 U.S. Olympic Hockey Team (“Miracle on Ice”)
Everyone has a role. Roles change. Effort doesn’t.
Own your results. Communicate when your priorities or capacity change. Show up with heart, grit, and underdog energy. When one person slacks, the team pays the price.
“Do your job.”
— Bill Belichick, 8× Super Bowl Champion Coach
If we don’t know what you’re aiming for, we can’t help you score.
Be clear and honest about what motivates you, where you want to go, and when your goals shift.
Clarity isn’t pressure — it’s alignment.
“Put your goals where others can see them.”
— Lolo Jones, Olympic Hurdler and Bobsledder