Update Date : July 14th, 2026
We take your privacy very seriously. Please read this Privacy Policy carefully as it contains important information on who we are and our information practices, meaning how and why we collect, use, disclose, share, store, and retain your personal information (where applicable). It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint or request.
The Site and Services utilize artificial intelligence (“AI”) and automated systems to generate recommendations, meal plans, performance insights, and other outputs. These outputs are based on user-provided and third-party data and may not be accurate or complete.
We collect, use, and are responsible for certain personal information about you in connection with your access to and use of our website, applications, and platform (collectively, the “Site” and “Services”). FuelWarden, Inc. operates a multi-sided platform that provides data-driven fueling and performance insights to individual users (such as athletes) and enterprise customers (such as athletic organizations, teams, coaches, and related personnel), and this Privacy Policy reflects how personal information is collected and used across those contexts.
When we offer Services to individuals in the European Economic Area (EEA), we are subject to the EU General Data Protection Regulation (EU GDPR), which applies across the entire European Union. For California consumers, we are subject to the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA). We are responsible as a “controller” of that personal information for the purposes of the GDPR. In certain circumstances, including where we process personal information in connection with enterprise accounts, we may act as a “processor” or “service provider” as defined under applicable data protection laws. We are responsible for your personal information as a “business” under the CCPA/CPRA.
Where personal information is associated with an Enterprise Customer account, Enterprise Customers are granted access to Athlete User data through allocated accounts or “seats” and may view and manage certain aspects of such data (such as training plans, nutrition inputs, and related configurations) in accordance with the permissions and functionality of the Services. However, Enterprise Customers do not own Athlete User data and do not control the underlying personal information stored within the platform. FuelWarden retains control over the collection, storage, and processing of personal information and processes such data in order to provide and operate the Services, subject to applicable law.
We, us, our FuelWarden, Inc.
Personal information Any information relating to an identified or identifiable individual
Special category personal information Personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs, or trade union membership; genetic and biometric data; and data concerning health, sex life or sexual orientation.
Sensitive Personal Information Personal information revealing a consumer's social security number, driver's license and passport numbers, account numbers and credentials, precise geolocation, racial or ethnic origin, religious beliefs, or union membership, personal information concerning a consumer's health, sex life, or sexual orientation, contents of a consumer's mail, email and text messages where the business is not the intended recipient, genetic data, biometric information, or citizenship and immigration status
Biometric Information An individual's physiological, biological, or behavioral characteristics, including information about an individual's deoxyribonucleic acid (DNA), that is used or is intended to be used singly or with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information
Athlete Users An individual who uses the Services for personal, athletic, or performance-related purposes, either independently or through an account associated with an Enterprise Customer
Enterprise Customers Any organization (such as a sports team, university, athletic department, or similar entity) that is authorized to access and use the Services for multiple users through enterprise accounts. Enterprise Customers are granted access to Athlete User data through allocated user accounts or “seats” and may manage certain configurations within the Services, but do not own or control the underlying personal information stored within the platform
For the avoidance of doubt, FuelWarden does not provide medical or healthcare services and does not intend to collect or process personal information for medical diagnosis or treatment purposes. However, certain data collected through the Services, such as activity levels, heart rate data, caloric burn estimates, training schedules, and related performance metrics, may be considered health-related or sensitive personal information under applicable laws, depending on the jurisdiction. To the extent such data is deemed “special category data” under the GDPR or “sensitive personal information” under applicable U.S. laws (including the CCPA/CPRA), FuelWarden will process such data in accordance with applicable legal requirements, including relying on appropriate lawful bases such as user consent, performance of a contract, or other permitted grounds. Such data is used solely to provide and improve the Services and is not used to diagnose, treat, or prevent any medical condition.
Categories of Personal Information Specific Types of Personal Information Collected
Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers)Name, email address, account username, IP address, device identifiers
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, their name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial informationProfile information such as age, height, weight, gender, organization affiliation, and other account-related details
Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an accountAccount credentials, login information, and authentication data
Characteristics of protected classifications under California or federal lawWe do not intentionally collect protected classification information, except to the extent voluntarily provided by users (e.g., gender)
Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies )Subscription information and records of Services purchased or used
Biometric information We do not collect biometric identifiers for the purpose of uniquely identifying individuals
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement) Usage data, interaction data, and analytics regarding your use of the Site and Services
Geolocation data Approximate location data derived from IP address or device settings
Audio, electronic, visual, thermal, olfactory, or similar information We do not intentionally collect this category of information, except as may be included in communications you send to us
Professional or employment-related information Organization affiliation, team membership, or role within an Enterprise Customer
Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (FERPA) Information associated with Enterprise Customer accounts, such as team affiliation, roster participation, or athlete participation information
Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes Insights, recommendations, meal plans, and performance-related outputs generated by the Services based on user-provided and third-party data
Racial or ethnic origin, religious or philosophical beliefs, union membership, or citizenship or immigration status We do not intentionally collect this category of information
Contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication Communications you send to us (such as support inquiries or feedback)
Health information We do not collect medical or healthcare data; however, we may collect athlete performance and lifestyle inputs (such as training data, nutrition preferences, and wearable device data), which are used solely to provide the Services and are not intended to constitute medical information
Athlete Performance and Lifestyle Data (including self-reported and system-generated inputs)Training schedules, workout types, activity levels, nutrition preferences, dietary restrictions, performance goals, and related lifestyle inputs provided by Athlete Users
Wearable Device and Third-Party Integration DataData obtained through integrations with third-party devices or services (such as exercise activity, timing of workouts, caloric burn estimates, heart rate data, distance traveled, and related metrics)
Data collected from wearable devices and third-party integrations is provided by those third parties and may not be accurate, complete, or reliable. FuelWarden does not verify, validate, or guarantee the accuracy of such data.
Certain information processed through the Services, including wearable device data and athlete-related inputs, may be sensitive in nature. Such data is processed solely to provide the functionality of the Services and is not independently verified by FuelWarden. This information is not intended to constitute medical or health-related data under applicable law and should not be relied upon for medical or clinical purposes.
If you do not provide personal information required to use the Services, certain features or functionality of the Services may be unavailable or may not function as needed.
The Services are not intended for direct use by individuals under the age of sixteen (16). FuelWarden does not knowingly provide Services directly to individuals under sixteen (16). In cases where Enterprise Customers provide access to individuals under sixteen (16), the applicable Enterprise Customer is solely responsible for obtaining any required parental or guardian consent and ensuring compliance with applicable laws.
Where you choose to connect third-party integrations (such as wearable devices or other applications), you authorize such third parties to share data with FuelWarden. FuelWarden does not control and is not responsible for the data collection, accuracy, or processing practices of such third parties, and such data is subject to the applicable third party’s privacy policies and practices.
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
The table below explains what we use (process) your personal information for and our reasons for doing so:
What we use your personal information for Our reasons
To provide, operate, and maintain the Site and Services, including generating meal plans, fueling recommendations, performance insights, and other outputs using artificial intelligence and automated systemsFor the performance of our contract with you
To manage user accounts, authenticate users, and provide access to platform functionalityFor the performance of our contract with you and for our legitimate interests (ensuring secure and reliable access to the Services)
To analyze athlete performance and lifestyle inputs (including self-reported and wearable data) in order to generate insights, recommendations, and automated outputs using artificial intelligence and data-driven modelsFor the performance of our contract with you and our legitimate interests (improving and delivering the Services)
To enable Enterprise Customers to access and analyze Athlete User data and to configure training plans, nutrition inputs, and related settings within the Services in accordance with applicable permissions and functionalityFor the performance of our contract with Enterprise Customers and for our legitimate interests (providing enterprise functionality)
To integrate with third-party devices, platforms, and APIs to collect and process activity and performance-related data, where you have authorized such integrations For the performance of our contract with you and based on your consent (where required)
To maintain, secure, and improve the functionality, performance, and reliability of the Site and Services For our legitimate interests (operating and improving our business and Services)
To perform analytics, research, and statistical analysis related to platform usage, performance trends, and service improvements For our legitimate interests (improving the Services and user experience)
To prevent unauthorized access, monitor usage, and protect the security and integrity of our systemsFor our legitimate interests and to comply with legal obligations
To communicate with you regarding your account, updates to the Services, support requests, and administrative mattersFor the performance of our contract with you and for our legitimate interests (customer support and communication)
To send marketing communications (where permitted by law) For our legitimate interests or with your consent, where required
To comply with applicable legal, regulatory, and contractual obligations To comply with our legal and regulatory obligations
Where personal information is associated with an Enterprise Customer account, such information is processed solely to provide and operate the Services and is not independently used by Enterprise Customers outside of the functionality of the platform.
For EEA/UK Data Subjects: To the extent we process any special category personal information, we will do so only where permitted by applicable law, including where you have provided explicit consent or where another lawful basis applies.
To the extent that any personal information processed through the Services is considered sensitive or special category data under applicable law, FuelWarden implements additional safeguards appropriate to the nature of such data, including access controls, data minimization, and processing limitations consistent with applicable legal requirements.
We have a legitimate interest in processing your personal information for promotional purposes (see above “How and why we use your personal information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.
We will always treat your personal information with the utmost respect and will not sell your personal information or share it with third parties for their own marketing purposes, as those terms are defined under applicable law.
You have the right to opt-out of receiving promotional communications at any time by:
We may ask you to confirm or update your marketing preferences if you instruct us to provide further Services in the future, or if there are changes in the law, regulation, or the structure of our business.
Please note that even if you opt out of marketing communications, we may still send you non-promotional communications relating to your account, your use of the Services, or your relationship with an Enterprise Customer.
Enterprise Customers are granted access to Athlete User data through the Services and may view and configure certain aspects of such data (such as training plans, nutrition inputs, and related settings) based on the permissions and functionality available within the platform. Enterprise Customers are responsible for their use of the Services and for ensuring that their access and use complies with applicable laws.
Where personal information is associated with an Enterprise Customer account, such data is processed by FuelWarden in order to provide and operate the Services. Enterprise Customers may access and interact with such data through the platform in accordance with applicable permissions, but do not control the underlying collection, storage, or processing of personal information. Athlete Users’ interaction with the Services may be influenced by Enterprise Customer configurations within the platform.
We do not publicly share personal information and do not make personal information available to other users of the Services except as made available through the functionality and permissions of the platform. There is no general user-to-user visibility of personal information on the platform.
We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers to ensure they can only use your personal information to provide services to us and to you.
We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
Except as described above, we do not share your personal information with third parties for their own independent marketing or commercial purposes.
These disclosures are made to service providers, Enterprise Customers, and third parties as described in Section 6 above, and are limited to what is reasonably necessary to operate and provide the Services.
We will not retain your personal information for longer than necessary for the purposes set out in this Privacy Policy. Different retention periods apply for different types of personal information.
When it is no longer necessary to retain your personal information, we will delete, anonymize, or de-identify it in accordance with applicable laws and our data retention practices.
Where personal information is associated with an Enterprise Customer account, retention and deletion may be influenced by the configuration and functionality of the Services and the relationship between the Athlete User and the Enterprise Customer; however, FuelWarden retains control over data retention and deletion practices in accordance with this Privacy Policy and applicable law.
Disclosure of Personal Information We Collect About You
You have the right to know, and request disclosure of:
Please note that we are not required to:
Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose
As described in Section 7 above, we do not sell or share personal information for purposes of cross-context behavioral advertising. You have the right to know:
Right to Limit Use of Sensitive Personal Information
You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:
You have a right to know if your sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes.
To exercise this right, please contact us using the contact details provided in this Privacy Policy.
Right to Deletion
Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
Please note that we may not delete your personal information if it is reasonably necessary to:
Right of Correction If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information.
Protection Against Retaliation
You have the right to not be retaliated against by us because you exercised any of your rights under the CCPA/CPRA. This means we cannot, among other things:
Please note that we may offer different features or levels of the Services, or charge different rates, if such differences are reasonably related to the value provided to our business by your personal information, as permitted by applicable law. We may also offer features, functionality, or service tiers that vary based on user engagement or other lawful factors, consistent with applicable law.
Right to Be Informed The right to know or be notified about the collection and use of your personal information
Right to Access The right to be provided with a copy of your personal information (the right of access)
Right to Rectification The right to require us to correct any mistakes in your personal information
Right to be Forgotten The right to require us to delete your personal information—in certain situations
Right to Restriction of Processing The right to require us to restrict processing of your personal information—in certain circumstances, e.g., if you contest the accuracy of the data
Right to Data Portability The right to receive the personal information you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party—in certain situations
Right to Object
The right to object:
Right Not to be Subject to Automated Individual Decision-MakingThe right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner's Office (ICO) on individual rights under the EU General Data Protection Regulation.
Enterprise-Associated Accounts and Data Requests.
Where your personal information is processed in connection with an Enterprise Customer account, you may need to direct your request (including access, correction, or deletion requests) to the applicable Enterprise Customer. FuelWarden may refer your request to the applicable Enterprise Customer where appropriate based on the nature of your account and the functionality of the Services. FuelWarden will respond directly to your request to the extent required by applicable law. Enterprise Customers are responsible for their own responses to such requests, and FuelWarden is not responsible for how Enterprise Customers handle or respond to such requests.
Some of these third parties may be based outside the EEA. In particular, our Services are primarily operated from the United States and other jurisdictions where our service providers maintain facilities. For more information, including on how we safeguard your personal information when this occurs, see below: “Transferring Your Personal Information Out of the EEA.”
These transfers are subject to special rules under European and UK data protection law.
Many of the countries to which we transfer personal information, including the United States, do not have the same data protection laws as the EEA or the United Kingdom. We will, however, ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place to protect your personal information. Where required by applicable law, we use appropriate safeguards to protect your personal information, including entering into standard contractual clauses approved by the European Commission (and, where applicable, the UK Information Commissioner’s Office).
If you would like further information about international data transfers, please contact us (see “How To Contact Us” below).
We may change this Privacy Policy from time to time. When we do, we will post the updated version on our website and update the “Last Updated” date above. Where required by applicable law, we may also notify you of material changes via email or through the Services.
Our contact details are shown below:
FuelWarden, Inc.
150 Wells Street, Unit 1293, Erie, Colorado 80516
support@fuelwarden.app