Overview
FuelWarden is a fast-moving, athlete-founded startup building an AI-powered nutrition platform designed by athletes, for athletes. As we scale, we’re entering a new era of athlete-driven storytelling, and we’re looking for a Partnership Lead to help us shape it.
In this role, you’ll scout, connect, and build lasting relationships with college athletes, pros, and influencer creators, especially in the evolving NIL (Name, Image & Likeness) landscape. You’ll take full ownership of athlete and influencer partnerships, finding the right voices to represent FuelWarden and helping bring their stories to life.
What You’ll Do
- Scout and recruit college, pro, and influencer athletes aligned with FuelWarden’s mission
- Build and manage an evolving roster of brand partners and ambassadors
- Own communication, negotiation, and onboarding for all athlete/influencer partnerships
- Collaborate with the Social Media & Marketing Lead to create athlete-led content campaigns
- Develop and execute brand deal strategies that uplift both FuelWarden and our athlete partners
- Maintain strong relationships with athletes, acting as their go-to point of contact
- Track performance and engagement of influencer campaigns and athlete-led initiatives
- Stay on top of NIL regulations, college athletics trends, and sports creator culture
- Champion the voice of athletes internally, helping us design a brand by athletes, for athletes
What We’re Looking For
- Experience or interest in athlete relations, talent partnerships, influencer marketing, or similar roles
- Understanding of the NIL space, college athletics, and athlete-brand dynamics
- Strong communication and relationship-building skills
- Passion for fitness, wellness, and the athletic lifestyle
- Organized, self-directed, and proactive in managing multiple partnerships
- Ability to identify authentic talent that resonates with FuelWarden’s brand values
- Collaborative mindset, comfortable working cross-functionally with creative and product teams
- Based in or near Phoenix, AZ is a plus (but not required)
Commitment & Growth
- Flexible: Full-time, part-time, or contractor
- Remote-friendly, with hybrid option if based in Phoenix, AZ
- Paid (compensation discussed individually)
- Opportunity to grow into Head of Athlete Partnerships as we scale
- Work directly with founders and help define how FuelWarden shows up in the athlete world
Why Join FuelWarden?
- Be at the center of the athlete-led creator economy
- Build real relationships with athletes, creators, and performance leaders
- Help shape a brand that’s redefining sports nutrition with AI
- Gain startup experience and take full ownership of your domain
- Flexibility, autonomy, and the chance to create athlete-first brand campaigns
- Collaborate with a team of athletes, creators, and builders passionate about performance
