Overview
FuelWarden is a fast-moving, athlete-founded startup building an AI-powered nutrition platform designed by athletes, for athletes. We’re forging the future of performance by blending cutting-edge technology with elite-level training and nutrition.
We’re looking for a Social Media & Marketing Lead to take full ownership of our brand presence across social platforms. In this role, you’ll be the creative engine behind our content—driving strategy, producing eye-catching short-form videos, and building a community of athletes and high-performers around the FuelWarden mission.
What You’ll Do
- Lead FuelWarden’s social media strategy across Instagram, TikTok, and LinkedIn
- Plan, schedule, and manage a content calendar tied to product launches and marketing goals
- Create, write, and design compelling social media posts and branded visuals
- Collaborate closely with the founders to create and edit short-form video content for Reels, TikTok, and YouTube Shorts
- Own the short-form video process—from concepting and filming to editing and publishing
- Monitor and analyze content performance using analytics tools to optimize engagement
- Curate UGC or relevant fitness/wellness content to spark community interaction
- Stay on top of trends in fitness, creator culture, and digital media to keep FuelWarden ahead of the curve
- Use tools like Canva, Adobe Creative Suite, CapCut, and Notion to design and organize content
What We’re Looking For
- Deep interest or personal background in fitness, wellness, or athletics
- Experience in marketing, content creation, or social media strategy
- Proven ability to create and edit high-performing short-form videos
- Skilled with editing and creative tools: CapCut, Canva, Adobe Creative Cloud, Notion
- Strong visual storytelling and copywriting skills
- Self-starter who’s organized, creative, and not afraid to experiment
- Comfortable working independently while collaborating with a fast-moving team
- Bonus: Based in or near Phoenix, AZ (but not required)
- Bonus: Comfortable appearing on camera or directing talent in content shoots
Commitment & Growth
- Flexible commitment: Full-time, part-time, or contractor
- Remote-friendly or hybrid (Phoenix, AZ preferred)
- Paid (compensation discussed individually)
- Clear path to senior marketing leadership as the company grows
- Work side-by-side with the founders to build a brand from the ground up
Why Join FuelWarden?
- Be at the forefront of sports-tech innovation and performance nutrition
- Own and build the brand voice of a mission-driven startup
- Create content that reaches athletes, coaches, and high-performers
- Work in a fast-paced, founder-led environment with full creative control
- Build a portfolio of real, impactful content seen by thousands
- Get direct mentorship and behind-the-scenes experience in startup marketing, product, and growth
- Enjoy flexibility, autonomy, and a chance to shape a company’s public identity from day one
